This week, we’re taking the copy from the above-the-fold areas on two prominent brands’ home pages and pitting them against each other. Who are the contenders? Our two favorite purveyors of quality, reasonably-priced razors and bathroom accessories, Dollar Shave Club and Harry’s! Harry’s was co-founded by Jeff Raider, who also co-founded the company that made […]
May 9, 2014 by 20 Comments
The 17,000-Word Beast Ramit Sethi Created to Launch His New Course
Note: Don’t forget to grab the free Beastly Launch Blueprintat the end of this post. The first time I came across Ramit Sethi’s website, I rolled my eyes. IWillTeachYouToBeRich.com…seriously? Who the hell is this guy? But I’d heard good things from people I trusted… “This guy really knows how to do content.” “His emails are […]
March 27, 2014 by 5 Comments
How LeadPages Bakes Insane Anticipation Into Every Launch
People love to throw around words like “buzz” and “hype.” Rarely, however, do these terms actually translate to anything meaningful. They’re typical “strategies” marketing teams that aren’t really doing their jobs (*cough* getting sales *cough*) like to toss around during meetings. “We really want to create a wave of buzz all over social media and […]
March 20, 2014 by 4 Comments
Black Swan Marketing: The Power of What You Don’t Know
Picture this: An old friend you have not seen in many years invites you over to his house for a dinner party. It is in the swankiest part of town. A valet wearing a red tie takes your keys upon arrival. You walk through the front doors that are twice the height of any reasonable […]