The other day I saw a tweet that instantly made me want to check out a product: Specifically, the part that says “getting random Kindle highlights each day.” That sounded awesome! But what I found on the page he linked to confused me: “Don’t let your Kindle highlights disappear.” When I read that headline, I […]
July 31, 2017 by 4 Comments
Breaking Down BuzzFeed’s Tasty One Top Sales Page
Unpopular opinion alert: I think BuzzFeed is a really smart company. Yes, the company that built its reputation on listicles, clickbait headlines, and annoying viral quizzes. Oh, and those overhead cooking videos you get sucked into watching on Facebook once a week (admit it!): I’m talking about their video series called Tasty, which racked up 1.1 […]
July 18, 2017 by 2 Comments
The Genius of LaVar Ball Is Missing from the Big Baller Brand Website
You don’t have to be a basketball fan to recognize this man: That’s LaVar Ball, the guy who, over the past year, said he could beat Michael Jordan one-on-one, demanded a $3 billion shoe deal from Nike and Adidas for his son Lonzo (a rookie just drafted by the Los Angeles Lakers), and a variety of […]
June 21, 2017 by 16 Comments
Sales Page Breakdown: How the Founder of Android Is Marketing His “Anti-iPhone”
A few weeks ago, a huge announcement hit the tech world—Andy Rubin, the guy who created the Android operating system, was launching an all-new company that aims to be “the first great gadget maker since Apple,” as Wired described it. The company is called Essential Products, and its first product immediately grabbed headlines: a $699 smartphone called […]
February 28, 2017 by 7 Comments
Brand Repositioning: How MailChimp Is Evolving to Dominate a Larger Market
On paper, MailChimp shouldn’t be a sexy company. They’ve never raised venture capital. They’re based in Atlanta, a world away from Silicon Valley. Oh yeah, and their company helps businesses use everyone’s favorite marketing channel to hate—email. But with 14 million customers, $400 million in revenue in 2016, and an intoxicating brand that gives even […]
February 1, 2017 by 3 Comments
The Graph of Business Agony and Ecstasy (or How to Optimize Things That Matter)
When you work on lots of email marketing projects, you have a special relationship with your inbox. By that, I mean I read pretty much every marketing email I get—even the bad ones. (Sometimes you can learn a thing or two from them!) But it’s always a little disconcerting when you get a not-so-great email […]