There have rightfully been tons of articles written about GPT-powered AI’s impact on marketing. But lately I’ve found my mind wandering to the other side of the coin: How will GPT-powered AI be marketed? Which companies will nail communicating the incredible power of this technology to customers? Who will be able to translate its benefits […]

For a long time, people (including me!) have fawned over the fun, delightful bits of copy MailChimp sprinkles throughout their product and marketing assets. But it’s become increasingly obvious that there’s a lot more than just fun branding to the self-funded Atlanta company that’s grown to over 16 million customers and 700+ employees. And people […]

A few weeks ago, I was reading back through Clayton Christensen’s classic book on disruptive innovation, The Innovator’s Dilemma, when a thought struck me: We hear a lot about the strategic and product decisions that make companies disruptive, but we rarely see much about how those companies marketed their products. Everyone knows, for example, that […]

Earlier this week, IHOP announced that it changed its name to IHOb. The International House of Pancakes became the International House of Burgers: They broadcasted the change all over social media, proclaiming to be all in on burgers from here on out: All in is all we know. Come try one if you want a […]

If you buy clothes online, you’re probably used to the dread that gathers in the pit of your stomach when you see this section of the page: Which size am I again? Do their jackets run big or small? Ugh, I don’t want to have to return this. These are the thoughts that plague the […]