This week, we’re taking the copy from the above-the-fold areas on two prominent brands’ home pages and pitting them against each other. Who are the contenders? Our two favorite purveyors of quality, reasonably-priced razors and bathroom accessories, Dollar Shave Club and Harry’s! Harry’s was co-founded by Jeff Raider, who also co-founded the company that made […]
April 18, 2014 by 4 Comments
Short Vs. Long Copy: 5 Guidelines to Help You Decide
It’s easy to find advice on how long copy should be. It’s hard to find specific advice on how long copy should be. You’ll see things like: It’s OK for it to be long, but not too long. The more expensive the product, the longer it should be. Well, it depends. And you know what? […]
February 20, 2014 by 8 Comments
When Words Fail: A Copywriter’s Case for Images Over Copy
“People die here falling from the edge.” That’s what the sign said. You can’t really understand why until you see the Grand Canyon in person. There are just some things words fail to do justice. So how does a dude who makes his living from words reconcile that fact? I admit to it. And then […]