If you buy clothes online, you’re probably used to the dread that gathers in the pit of your stomach when you see this section of the page: Which size am I again? Do their jackets run big or small? Ugh, I don’t want to have to return this. These are the thoughts that plague the […]

Unpopular opinion alert: I think BuzzFeed is a really smart company. Yes, the company that built its reputation on listicles, clickbait headlines, and annoying viral quizzes. Oh, and those overhead cooking videos you get sucked into watching on Facebook once a week (admit it!): I’m talking about their video series called Tasty, which racked up 1.1 […]

You don’t have to be a basketball fan to recognize this man: That’s LaVar Ball, the guy who, over the past year, said he could beat Michael Jordan one-on-one, demanded a $3 billion shoe deal from Nike and Adidas for his son Lonzo (a rookie just drafted by the Los Angeles Lakers), and a variety of […]

A few weeks ago, a huge announcement hit the tech world—Andy Rubin, the guy who created the Android operating system, was launching an all-new company that aims to be “the first great gadget maker since Apple,” as Wired described it. The company is called Essential Products, and its first product immediately grabbed headlines: a $699 smartphone called […]

I often find that one of the best ways to find copywriting inspiration is to check out what successful companies with raving fans are doing. What can make things even more interesting is to compare one such company’s copy to a competing company’s. There’s often a lot that can be learned from the differences in how […]