“People die here falling from the edge.” That’s what the sign said. You can’t really understand why until you see the Grand Canyon in person. There are just some things words fail to do justice. So how does a dude who makes his living from words reconcile that fact? I admit to it. And then […]
February 6, 2014 by Leave a Comment
9 Mistakes That Ruin Your About Page
There is no piece of content people have more trouble writing than their own About page. It’s tricky and intimidating, right? I mean, who wants to write about themselves? I ran into this all over again when writing the About page for Copygrad a couple weeks ago. So what’d I do? I scoured the Internet, […]
December 21, 2013 by 11 Comments
5 Copywriting Tactics You Can Steal from Seth Godin
Seth Godin is known for many things—marketing wizardry, paradigm-shifting books, standing ovation-inducing speech presentations, brief yet profound blog posts, impeccably smooth head, recipient of endless praise, etc. But there’s one thing I’ve never heard anyone praise him for—sales copy. It makes sense. I mean how often does Seth Godin write sales copy for anything anymore? […]