I often find that one of the best ways to find copywriting inspiration is to check out what successful companies with raving fans are doing.
What can make things even more interesting is to compare one such company’s copy to a competing company’s. There’s often a lot that can be learned from the differences in how they position their products, what they choose to emphasize, the tone of voice they choose, etc.
In the video below, that’s exactly what we’re going to do with the home pages of two products that have exploded in popularity over the last few years:
Cards Against Humanity and Exploding Kittens—two card games made by people who have nailed the art of writing copy their customers love.
Check out the video and ask yourself—which home page is more effective?
You’ve seen my verdict. Now—who do you think created a better home page? Why? Leave a comment below and let me know!