I often find that one of the best ways to find copywriting inspiration is to check out what successful companies with raving fans are doing. What can make things even more interesting is to compare one such company’s copy to a competing company’s. There’s often a lot that can be learned from the differences in how […]

This week, we’re taking the copy from the above-the-fold areas on two prominent brands’ home pages and pitting them against each other. Who are the contenders? Our two favorite purveyors of quality, reasonably-priced razors and bathroom accessories, Dollar Shave Club and Harry’s! Harry’s was co-founded by Jeff Raider, who also co-founded the company that made […]