On paper, MailChimp shouldn’t be a sexy company. They’ve never raised venture capital. They’re based in Atlanta, a world away from Silicon Valley. Oh yeah, and their company helps businesses use everyone’s favorite marketing channel to hate—email. But with 14 million customers, $400 million in revenue in 2016, and an intoxicating brand that gives even […]

When you work on lots of email marketing projects, you have a special relationship with your inbox. By that, I mean I read pretty much every marketing email I get—even the bad ones. (Sometimes you can learn a thing or two from them!) But it’s always a little disconcerting when you get a not-so-great email […]

If businesses were being honest, most of them would have to admit they have no idea what their brand is. They fail what Seth Godin calls the brand formula, which I think is a clever model for thinking about what makes a company unique, and how powerful their relationship with consumers is: [Prediction of what to […]

“Hey, what do you think of this headline?” I hear that question from fellow copywriters and marketers almost every day. And it’s enough to make me scream. Why? Because, without context, “headline” could mean any of the following: Blog post title Email subject line Facebook ad headline Sales page headline Opt-in page headline Home page headline […]