Copygrad
Learn how your favorite companies write.
Every two weeks, we break down copy from the companies you love (and maybe a few you don’t) in a fun, visual format.
🙊Plus an extra goody 🙊
Here's what a copy breakdown looks like...
Copygrad is based on the belief that words impact business far more than we realize.
Copy shapes and reflects everything from product to culture to strategy and—at the end of the day—sales. That's why founders, product people, and marketers love diving into our breakdowns.
Awesome article by @willhoekenga: https://t.co/30guEf1z3m -- copy is really hard! These breakdowns help a lot.
— Tristan Homsi (@HomsiT) September 14, 2017
Love how @willhoekenga breaks down the evolution of the Netflix brand in full bitmoji. https://t.co/tzVEmycplL
— Jared McDaniel (@jaredmcdaniel) October 26, 2017
Really good sales page breakdown by @willhoekenga https://t.co/16CoSIS9QK
— Bryan Harris (@Harris_Bryan) July 7, 2017
Get out of my head, Will! 😀
— Ben Chestnut (@benchestnut) January 11, 2018
A masterclass on iteration, social proof, customer-centric copy, and landing pages by @willhoekenga and @basecamp https://t.co/IlLfFxqmdz
— Jason Shen (@JasonShen) September 16, 2017
Breaking Down the BuzzFeed Tasty One Top Sales Page https://t.co/pC0E8tUOLX pic.twitter.com/xr22e7rN3o
— Hiten Shah (@hnshah) August 11, 2017
Lots of great ideas for copy and UX in these slideshows https://t.co/yrI6Yb0xFV via @willhoekenga
— Glen Allsopp (@ViperChill) September 18, 2017
All kinds of gold here for copywriters // What I Learned Analyzing 13 Years of Basecamp Home Pages https://t.co/8jVX7xhbeg
— Garrett Moon (@garrett_moon) September 18, 2017
Who's writing these breakdowns, anyway?
Hey! I'm Will Hoekenga. I started Copygrad to help startups and entrepreneurs improve their copy without having to become copywriting experts. When I’m not writing about copy here, I'm helping companies improve theirs!
You can get more info on how I work with companies right here.
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