There have rightfully been tons of articles written about GPT-powered AI’s impact on marketing. But lately I’ve found my mind wandering to the other side of the coin: How will GPT-powered AI be marketed? Which companies will nail communicating the incredible power of this technology to customers? Who will be able to translate its benefits […]

For a long time, people (including me!) have fawned over the fun, delightful bits of copy MailChimp sprinkles throughout their product and marketing assets. But it’s become increasingly obvious that there’s a lot more than just fun branding to the self-funded Atlanta company that’s grown to over 16 million customers and 700+ employees. And people […]

A few weeks ago, I was reading back through Clayton Christensen’s classic book on disruptive innovation, The Innovator’s Dilemma, when a thought struck me: We hear a lot about the strategic and product decisions that make companies disruptive, but we rarely see much about how those companies marketed their products. Everyone knows, for example, that […]

Earlier this week, IHOP announced that it changed its name to IHOb. The International House of Pancakes became the International House of Burgers: They broadcasted the change all over social media, proclaiming to be all in on burgers from here on out: All in is all we know. Come try one if you want a […]

If you buy clothes online, you’re probably used to the dread that gathers in the pit of your stomach when you see this section of the page: Which size am I again? Do their jackets run big or small? Ugh, I don’t want to have to return this. These are the thoughts that plague the […]

Unpopular opinion alert: I think BuzzFeed is a really smart company. Yes, the company that built its reputation on listicles, clickbait headlines, and annoying viral quizzes. Oh, and those overhead cooking videos you get sucked into watching on Facebook once a week (admit it!): I’m talking about their video series called Tasty, which racked up 1.1 […]